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Pucalpa – Brand


Brand and communication for our product design studio. Pucalpa isn’t is a city in Peru, is a cave full of jungle. All the universe os Pucalpa is made by Tere Solar, Carlos F. Pello and me.

As a brand we are interested in the recovery of long forgotten crafts, ancient tongues, archaic scripts and the arcane wonder. We seek to update this tradition of profound affection with our contemporary domestic products.

As a design practice we approach every project performatively, attending to the specific narrative and engaging with the actors involved. We provide a comprehensive service for both businesses and private customers, with special regard on the cultural and the contemporary art sector. We love anything remotely spatial: interior architecture, taylor-made furniture, product design, retail and storefront, stage and studio, exhibitions and art advisorship.

More at pucalpa.net